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Does it seem like you’re spending more and more time in your car staring at the brake lights in front of you? You’re not imagining things. According to the 2015 Urban Mobility Scorecard from the Texas A&M Transportation Institute, the total amount of time that American rush-hour commuters in 2014 spent stuck in traffic was about 6.9 billion hours, up from 6.4 billion in 2010. “The amount of time the average driver spends behind the wheel each year is equivalent to seven 40-hour weeks at the office,” says Jurek Grabowski, research director for the AAA Foundation for Traffic Safety, which conducted a 2015 American Driving Survey. “It’s clear that traveling by car remains a central part of Americans’ lives.” In 2015, Americans drove 2.45 trillion miles, a 2.4-percent increase over 2014. Given the increase in time Americans are spending in their cars, promotional car accessories can have a great effect on making that driving time safer and more enjoyable, while giving brands a captive audience. So, what products are most popular for drivers?

Sol Falkenstein, product knowledge specialist for St Regis Group, which includes K&R Precision Corp. (PPAI 112266), says, “Flashlights, phone power banks, phone chargers and travel drinkware are the most commonly used promotional products in the vehicle and the most popular with the auto industry.” But don’t forget to tap into new products, he says. “Some of the more interesting new promotional [products] include wireless phone speakers, hands-free magnetic phone holders, side-window breakers and some of the new generation of multipurpose emergency flashlights.” With the widespread media attention on the growing number of distracted driving accidents, “hands-free, safety and emergency themes always resonate with consumers, creating social awareness, driving communal responsibility, showing a willingness to help others and generating that feel-good factor,” Falkenstein explains. As technology changes at lightning speed, automotive promotional accessories are working to keep pace with a growing variety of new products in the marketplace. “Fast-developing trends in the promo market are products that integrate the use of smartphones more safely into our vehicles, and the increasing selection of cost-effective, innovative, portable emergency tools not previously available,” Falkenstein adds. Choose Products Like These To Drive Brand Recall In The Car Every car or truck should have this 6.5-inch x 3 1/8-inch tool readily accessible in case of an accident. The Emergency features almost everything needed to escape a wrecked vehicle and call for help including an emergency light, flashlight, glass breaker, airbag punch, seat belt cutter and whistle.

It comes in silver and includes a one-color, one-location imprint. K&R Precision Corp. / PPAI 112266 / www.k-and-r.com Use one touch to shine a light on hard-to-see areas with this unique suction-mounted click-on emergency flashlight with soft silicone coating, perfect for roadside emergencies.

The first click illuminates eight super-bright white LED bulbs; the second click switches to four flashing red LED bulbs. Three AAA batteries are included. Sweda Company, LLC / PPAI 113914 / www.swedausa.com When a jump-start is needed, reach for these eight-gauge booster cables with 200-AMP PVC-wrapped steel clamps with copper-plated teeth. The cables are stored in a 420D polyester bag with a front clear vinyl window that displays a four-color process custom insert card. Apply a direct screen print above the window holding the stock insert card for extra messaging options.

The cables meet SAE standards and include booster cable instructions. Justin Case / PPAI 263175 / www. Red Hot Chili Peppers Californication Full Album on this page. justincasepromo.com The Gund Baby Bear adds an emotional touch for automotive clients. Suggest this adorable bear to luxury car dealerships to be used as a thank-you gift for making an appointment at their service center or after the purchase of a new car. Placing the bear in the passenger seat with the seat belt fastened or in a children’s car seat is a fun way to surprise a family that has purchased a new car.